Re-Thinking Digital
New strategic perspectives on digital transformation — inspired by Digital China, AI, and the shifts reshaping business and markets today.
Digital transformation in the West has lost momentum. Too often, it has become a question of tools, channels, and efficiency — instead of new strategic possibilities. Re-Thinking Digital is an invitation to look again: at business models, customer relationships, platforms, ecosystems, AI, and the lessons we can learn from China’s most dynamic digital players.
Björn Ognibeni is a Hamburg-based consultant, speaker, and strategic sparring partner for digital transformation. For more than 20 years, he has helped companies understand how digital change reshapes markets, brands, customer dialogue, and business models — with a special focus on Digital China and what Western companies can learn from it.
Strategic Impulses & Learning Formats
Digital China Intro
A strategic introduction to China’s digital platforms, ecosystems, and innovation logic.
Re-Thinking AI
Beyond the AI hype: how companies can rethink strategy, products, and value creation.
Re-Thinking Retail
What the future of commerce looks like when online, offline, content, communities, and AI converge.
Digital China
Understand the strategies, platforms, and innovation patterns shaping China’s digital economy.
Re-Thinking AI
Develop a sharper view on AI strategy — beyond tools, demos, and efficiency narratives.
Re-Thinking E-Commerce
Explore the next playbook for commerce, platforms, communities, and customer activation.
Consulting & In-House Workshops
Beyond public keynotes and open workshops, Björn also works directly with companies, agencies, and leadership teams. Formats range from tailored in-house workshops and executive briefings to strategic sparring around digital transformation, AI, retail innovation, customer dialogue, and Digital China.
Let’s talk about a tailored format